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Tips for successful selling


If you're new to selling on eBay, learn about getting started selling on eBay. Whether you're new or an experienced seller, consider using these tips help you succeed. Also visit our Seller Central for practical tips for international sellers.

Listing your item

  • Make sure you know the rules for sellers before listing on eBay. If you're not sure that your item is allowed, check our prohibited and restricted items policy.

  • Take one or more pictures of your item in a well-lit area. Effective pictures that are sharp and bright will help sell your item. Evenly distributed artificial or natural light is better than a camera's flash for most items. A tripod steadies your camera and ensures your picture will be in focus.

  • Choose the most specific category available to help buyers find your item. For an additional fee, you can list your item in a 2 categories to maximize your item's visibility.

  • Help buyers find your listing with a title that is clear, complete, and descriptive. Say exactly what the item is even if the title repeats the category name and include details such as brand, product name, size, or artist. Imagine you are the buyer when you create the title and description for your listing. What would you want to know about the item? What are its most appealing characteristics? What words might you use to search for your item?

  • (Applicable to US site only) If your item is associated with a product in our catalog, use product details and a stock photo from our catalog for your listing description. By including product details you can save time, create a more complete listing description, and make your item more visible to buyers.

  • Use our advanced selling tools to save time creating and managing your listings.

  • Save time by composing your item description in a word authoring program first, and then pasting it into the item description area in the Sell Your Item form. Be clear and complete, but use short sentences that are easy to read. Including specific details about the item, such as dimensions, postage, and payment etc. may help reduce the number of email questions you receive about your item.

  • Plan your pricing strategy. Search completed eBay listings. You can also visit online stores that sell similar items to help you choose a price for your fixed price or auction-style listing, and decide whether you'd like to set a reserve price.

  • Consider using calculated postage and decide which postage service you'll use. Pack your item for postage so that you can weigh it and measure the length, width, and height so you have this information when you list it. When you use calculated postage, you won't need to guess the amount it will cost to post the item.

  • Consider creating your seller account before you begin listing your item. For example, if you want to sell in the Adult Only section, using ID Verify will make listing easier.

  • If you want to open your own eBay Store, learn more about selling with an eBay Store.


Expanding your selling options

  • Explore listing upgrades to distinguish, promote, and enhance your listing. Listing upgrades include making your title bold and adding a subtitle.

  • Use multi-quantity listings to list identical items all at once with a Buy It Now price.

  • Sell multiple similar items in a single listing by creating a listing with variations. For example, you can list a T-shirt in various sizes and colors in a single listing instead of creating separate listings for each variation.

  • Manage your market. eBay is a global community and you'll need to decide where you want to sell your item and if you want to add buyer requirements to your listing. Learn more about the requirements for and benefits of selling internationally.

  • Use our selling tools to list more items and automate seller tasks. Use selling tools if you want an easy way to manage your growing eBay business or just need to list a lot of items at once.


Communicating with buyers

  • Ensure that you attract the right buyers for your item by selecting buyer requirements and using buyer management tools including the blocking bidders and buyers feature.

  • Check the buyer's Feedback Profile, including detailed Feedback comments from other sellers. Learn more about knowing your buyer.

  • Be sure that your contact information and email address are correct and up to date. Check your personal information to make sure it is correct. Also, check that any spam blocking software you have installed doesn't prevent a buyer from communicating with you.

  • Plan for alternate computer access. If you have computer or connection problems, or need to be away from your computer, you can access your eBay account using any computer with Internet access. For example, you can monitor your listings through My eBay using any computer.

  • Use My eBay to track your listings. Learn more about managing your selling activity.


Maintaining buyer satisfaction

  • Establishing and maintaining buyer satisfaction will help you build a solid reputation as a trustworthy seller on eBay. Ultimately, a good reputation will help drive your sales activity.

  • Sellers are expected to consistently perform in a manner that results in a high level of buyer satisfaction. When a seller lists an item on eBay, and a buyer buys or wins that item, the seller and buyer have entered into a contract that both members are expected to honor. If the seller doesn't live up to this agreement, it leads to a bad buyer experience that can result in negative or neutral Feedback for the seller.

  • Providing great service is key to your selling success. Keep in mind that Top-rated sellers will have their fixed price listings promoted in Best Match, and sellers who don't meet the seller performance standards will have both their auction-style and fixed price listings demoted. Learn more about improving your detailed seller ratings.

  • Providing great customer service and reasonable prices and postage costs are key in determining your position in Best Match.

  • Good practices that help you promote buyer satisfaction include:

    Accurately describing the condition, size, and quality of the item
    Honoring original terms when you accept payment for an item at the end of a successful sale
    Promptly posting the item with appropriate packaging after payment has been received
    Responding promptly and courteously to questions from the buyer
    Communicating with the buyer about when the item will post
    Issuing refunds in a timely manner if you accept returns or when there are problems with delivery
    Quickly resolving problems directly with the buyer so the buyer doesn't have to contact eBay. If a buyer does open a return or refund request, reply quickly and address the buyer's concerns.

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