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Discounting Store items with a Sale event
Fixed price listings can be discounted by a percentage or by a specific dollar amount. For example, an item selling for $10 can be discounted by 20%, or by $2. This means the item is on sale for $8 in both cases. Discounts can't be applied to auction-style listings.
You can increase the offer by adding free shipping to the listings you are discounting. If you add free shipping to your discount, it applies to the first domestic shipping service you selected when you listed your item. The free shipping discount doesn't apply to any additional services that you included in your listing.
Note: All items can be discounted by 5% to 75%. The sale price of your item appears as a Buy It Now price anywhere on the site your listings typically appear. Price discounts also show up for buyers with a special look (strikethrough pricing and the calculated discount) in the following areas:
Buyers see that your listings have a free shipping sale in these areas:
Creating and managing sales
You can create and view draft, scheduled, active, and ended sales within the Promotions manager dashboard. Sales can be scheduled for a later date or copied, and re-run, once they're over.
To create a sale in Promotions manager:
To edit a sale in Promotions manager:
Once a sale is active you will not be able to change the discount or add new items. You can edit the Sale event name, Sale event description, change the end date, or select a new image directly on the Review and launch page. To remove items, click the Edit link in the Discount type and items section and use the check box on the left to select which items you want to remove.
Understanding your item markdown report:
Promoting your sales
Promote your sale by sending an email to announce your discounted listings to your Store newsletter subscribers. The number and frequency of emails you can send is based on your subscription limits and other eBay policies.
Creating and editing promotional emails for Markdowns
When you create your sale, check the Newsletter box on the Review and launch page. Your first mailing list is selected automatically.
Things to keep in mind:
You can't add a listing to a free shipping sale if it includes one or more of the following:
Limits to Markdown sales
Markdown sales are limited in these ways:
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