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Writing Copy for the Web in a Week by Nigel Temple (Paperback, 2003)

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About this product

Product Information

Although there are many books on the market about how to write effective marketing copy, there are very few specifically tailored to writing copy for the web, which is a totally different skill. Writing for the Internet presents many new problems, such as interactivity, shorter reading attention span, potential global audiences and search engine robots. This is not just a book on met-tagging but on the range of copy skills required to ensure the website reaches its full potential.

Product Identifiers

PublisherJohn Murray Press

ISBN-139780340858028

eBay Product ID (ePID)96165784

Product Key Features

Number of Pages96 Pages

LanguageEnglish

Publication NameWriting Copy for the Web in a Week

Publication Year2003

SubjectComputer Science, Advertising, Business

TypeTextbook

AuthorNigel Temple

FormatPaperback

Dimensions

Item Height199 mm

Item Weight125 g

Item Width129 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorNigel Temple

Series TitleIn a Week S.