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Words That Work: It's Not What You Say, It's What People Hear by Frank Luntz (Paperback, 2008)

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About this product

Product Information

A behind-the-scenes look at how the tactical use of words and phrases affects what people buy, who they vote for and even what they believe. With chapters like The 10 Rules of Effective Language and 21 Words and Phrases for the 21st Century, Luntz examines how choosing the right words is essential to getting what people want. Now with an all-new chapter on the language of the 2008 Presidential elections.

Product Identifiers

PublisherHyperion

ISBN-139781401309299

eBay Product ID (ePID)96081737

Product Key Features

Number of Pages320 Pages

LanguageEnglish

Publication NameWords That Work: It's Not What You Say, It's What People Hear

Publication Year2008

SubjectBusiness

TypeTextbook

AuthorFrank Luntz

FormatPaperback

Dimensions

Item Height202 mm

Item Weight316 g

Item Width132 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorFrank Luntz