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Winning on the Marketing Front: Corporate Manager's Game Plan by William A. Cohen (Hardcover, 1986)

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GBP 39.90

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Estimated delivery Fri, 27 Jun - Thu, 3 Jul

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About this product

Product Information

A guide to strategic planning based on methods Cohen has implemented at companies across the United States. His unique approach applies proven strategies used in warfare to business planning and shows how any manager can plan a winning strategy and position a product competitively by allocating human and financial resources effectively. To aid in implementation, the author includes step-by-step scenarios that illustrate the power of competition-based planning in marketing, budgeting, production, and personnel policy. Easy-to-use checklists help readers develop their strategic plan point by point.