Product Information
This book explores the work of Will Burtin (1908-1972), designer, visionary, and teacher. Whether in advertising, exhibits, magazines, or other print material, his constant goal was to provide the audience with optimum communication of the content. Burtin designed visual training manuals for gunners during World War II, served as art director of Fortune magazine, organized several ground-breaking design conferences, and worked as a design consultantfor the pharmaceutical giant Upjohn. Burtin had a unique ability to visually express complex concepts in a sophisticated yet aesthetically pleasing and accessible manner; this became the de?ning characteristic of his work. This chapbook, as well as the materials found in the Will Burtin Collection in the Graphic Design Archives, can be studied to give meaningful understanding to Burtin's design process. R. ROGER REMMINGTON is the Massimo and Lella Vignelli Distinguished Professor of Design in the School of Design, Rochester Institute of Technology. He is the author of several books, including Design and Science-The Life and Career of Will Burtin, co-authored withRobert S. P. Fripp, and American Modernism: Graphic Design, 1920 to 1960.Product Identifiers
PublisherRiT Cary Graphic Arts Press
ISBN-139781933360362
eBay Product ID (ePID)195129959
Product Key Features
Publication Year2016
Number of Pages40 Pages
LanguageEnglish
Publication NameWill Burtin: the Display of Visual Knowledge
TypeTextbook
AuthorR. Roger Remington
Dimensions
Item Height190 mm
Item Width190 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorR. Roger Remington
Series TitleGraphic Design Archives Chapbook Series