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Uncovering Fashion: Fashion Communications Across the Media by Marian Frances Wolbers (Paperback, 2009)

The_Book_Fountain (183534)

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About this product

Product Information

Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. Fashion communications refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion. Instructors, contact your Sales Representative for access to Instructor's Materials.

Product Identifiers

PublisherBloomsbury Publishing PLC

ISBN-139781563676154

eBay Product ID (ePID)94481033

Product Key Features

Number of Pages320 Pages

Publication NameUncovering Fashion: Fashion Communications Across the Media

LanguageEnglish

SubjectBusiness

Publication Year2009

TypeTextbook

AuthorMarian Frances Wolbers

FormatPaperback

Dimensions

Item Height235 mm

Item Weight570 g

Item Width187 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorMarian Frances Wolbers