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Uncovering Fashion: Fashion Communications Across the Media by Marian Frances Wolbers (Paperback, 2009)

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About this product

Product Information

Fashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. Fashion communications refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. Uncovering Fashion uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion. Instructors, contact your Sales Representative for access to Instructor's Materials.

Product Identifiers

PublisherBloomsbury Publishing

ISBN-139781563676154

eBay Product ID (ePID)86630553

Product Key Features

Number of Pages320 Pages

Publication NameUncovering Fashion: Fashion Communications Across the Media

LanguageEnglish

SubjectBusiness

Publication Year2009

TypeTextbook

AuthorMarian Frances Wolbers

FormatPaperback

Dimensions

Item Height235 mm

Item Weight570 g

Item Width187 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorMarian Frances Wolbers