Picture 1 of 1

Stock photo

Trading Up (Revised Edition): Why Consumers Want New Luxury Good - Picture 1 of 1

Trading Up: Why Consumers Want New Luxury Goods - and How Companies Create Them by Michael Silverstein, Neil Fiske, John Butman (Hardcover, 2004)

The_Book_Fountain (183512)

98.8% positive feedback

Price:

AU $17.90

ApproximatelyPHP 640.14

+ $8.09 shipping

Estimated delivery Wed, 14 May - Wed, 18 Jun

Returns:

30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.

Condition:

Good

About this product

Product Information

First published to media acclaim in October 2003, Trading Up revealed how today's middle-class consumers are seeking higher levels of quality, taste, and aspiration than had ever been possible before?in their choices of cars and clothing, vodka and beer, golf clubs and dolls, and much more. The book identified a major opportunity for entrepreneurs and innovators, managers and marketers, in every category of consumer goods and services. Now Michael Silverstein and Neil Fiske have thoroughly revised this BusinessWeek bestseller with new research and new insights into the still- growing phenomenon of trading up.