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Trademarks, Brands, and Competitiveness by Teresa da Silva Lopes, Paul Duguid (Hardcover, 2010)

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About this product

Product Information

Trade Marks, Brands and Competitiveness brings together scholars from a variety of disciplines to provide a critical account of the contribution of branding to economic growth, the relationship between trademark law and brand strategy, and the building and repositioning of individual brands as case studies in the effects of competition.

Product Identifiers

PublisherTaylor & Francis LTD

ISBN-139780415776936

eBay Product ID (ePID)179498915

Product Key Features

Number of Pages254 Pages

Publication NameTrademarks, Brands, and Competitiveness

LanguageEnglish

SubjectMarketing

Publication Year2010

TypeTextbook

AuthorTeresa Da Silva Lopes, Paul Duguid

SeriesRoutledge International Studies in Business History

FormatHardcover

Dimensions

Item Height229 mm

Item Weight499 g

Item Width152 mm

Additional Product Features

EditorTeresa Da Silva Lopes, Paul Duguid

Country/Region of ManufactureUnited Kingdom