About this product

Product Information

A case-study rich introduction to the ways leading businesses are using interactive platforms to generate powerful results by "co-creating."

Product Identifiers

PublisherFree Press

ISBN-101439181047

ISBN-139781439181041

eBay Product ID (ePID)102880115

Product Key Features

Number of Pages288 Pages

LanguageEnglish

Publication Year2010

IllustratorYes

AuthorVenkat Ramaswamy, Francis Gouillart

FormatHardcover

Dimensions

Item Height1 in

Item Weight15.7 Oz

Item Length9 in

Item Width6 in

Additional Product Features

GroupTrade

Reviews" The Power of Co-Creation demonstrates the new paradigm of strategy which is essential for business innovation regardless of industry. Our corporate motto "At your side" can only become a reality if we truly "co-create" value with our stakeholders." Shunsuke Katayama, CEO, Brother Sales Ltd., "At a time when the technologies of the Internet are making entirely new forms of collaboration possible we need maps and guidebooks to help us make sense of the bewildering opportunities. Venkat Ramaswamy and Francis Gouillart have created just such a guidebook. They have charted the unknown territory of large scale co-creation with great thoroughness and imagination. I recommend taking it along on any journeys of co-creation you plan for your organization." Tim Brown, CEO, IDEO, “Interconnectedness has changed everything, and for companies that are looking to find new paths to profit, The Power of Co-Creation is a must read. It sets out how the idea of co-creation can be implemented in every sphere, and the magic that comes out in moving from a firm-centric to a people-centric mindset. Successfully implementing “innovation by everybody” works wonders for all stakeholders.” Anand Mahindra, Chairman, Mahindra & Mahindra, "Inside the heart of every consumer lies a swirling cauldron of needs, wants, and desires that until now have been opaquely shielded from human understanding. The brilliant ideas unleashed byThe Power of Co-Creationare nothing short of the proverbial keys to the kingdom, granting aspiring co-creationists a new center-of-gravity interface for triangulating communications between a company, its products, and its customers." - Thomas Frey, Futurist and Executive Director, DaVinci Institute, âThanks to reduced communication cost and increased connectivity, it is now possible to take the old virtues of âlistening to your customer carefullyâ and turn value creation into a much more dynamic, iterative and bottom-up process. It is this "co-creative" transformation that the authors elaborate and illustrate in The Power of Co-Creation . An enlightening read for business owners in the new, socially-networked millennium.â N. R. Narayanamurthy, Chairman, Infosys, "Giving Gene Weingarten the Pulitzer Prize for Feature Writing was like giving Martin Scorsese the Oscar for Best Director: it's not about what he did that year, it's about what he's been doing for decades, better than anybody, even before people started to notice. He's the best non-fiction writer in America, and only a few of us knew it. Now, with this anthology, we get to say:Told ya."?--Peter Sagal, host of NPR's "Wait, Wait ... Don't Tell Me", â The Power of Co-Creation demonstrates the new paradigm of strategy which is essential for business innovation regardless of industry. Our corporate motto âAt your sideâ can only become a reality if we truly âco-createâ value with our stakeholders.â Shunsuke Katayama, CEO, Brother Sales Ltd., "About half of our strategic initiatives at HMV now come from co-creative engagement with our key stakeholderspatients and their families, physicians and nurses, our employees, business enterprises, and the health insurance companies. The Power of Co-Creation expounds a transformational journey in multi-stakeholder engagement that will shape our future.” Dr. Jo o Polanczyk , CEO, Hospital Moinhos de Vento, "At LEGO, we stumbled across the phenomenon of co-creation which is becoming a major innovation practice.The Power of Co-Creationprovides many examples and guidance to gain a better appreciation of technique and touch, and a mindset that is crucial for successful co-creation. As we have learned, co-creation is not about just "following rules", but personal engagement is essential.'" -JØrgen Vig Knudstorp, CEO, LEGO, " The Power of Co-Creation builds a compelling case for how and why many successful companies have changed their focus -- not just reaching audiences, but building constituency. As Venkat Ramaswamy and Francis Gouillart note, this concept is not limited to engaging with customers. It gets to how any organization establishes shared attraction through shared values. In doing so, it builds not just common ground, but a deeper, enduring, widely shared idea on which to build a great enterprise.", "Interconnectedness has changed everything, and for companies that are looking to find new paths to profit,The Power of Co-Creationis a must read. It sets out how the idea of co-creation can be implemented in every sphere, and the magic that comes out in moving from a firm-centric to a people-centric mindset.' Successfully implementing "innovation by everybody" works wonders for all stakeholders." - Anand Mahindra, Chairman, Mahindra & Mahindra, "Co-creation is set to become a popular movement with a "ready-to-roll" execution framework so lucidly detailed inThe Power of Co-Creation, laced with so many live examples. It has the power to actually co-create a new world order! -S. Sivakumar, Chief Executive - Agri Businesses, ITC Limited, “Thanks to reduced communication cost and increased connectivity, it is now possible to take the old virtues of “listening to your customer carefully” and turn value creation into a much more dynamic, iterative and bottom-up process. It is this "co-creative" transformation that the authors elaborate and illustrate in The Power of Co-Creation . An enlightening read for business owners in the new, socially-networked millennium.” N. R. Narayanamurthy, Chairman, Infosys, “ The Power of Co-Creation demonstrates the new paradigm of strategy which is essential for business innovation regardless of industry. Our corporate motto “At your side” can only become a reality if we truly “co-create” value with our stakeholders.” Shunsuke Katayama, CEO, Brother Sales Ltd., "Thanks to reduced communication cost and increased connectivity, it is now possible to take the old virtues of "listening to your customer carefully" and turn value creation into a much more dynamic, iterative and bottom-up process. It is this "co-creative" transformation that the authors elaborate and illustrate in The Power of Co-Creation. An enlightening read for business owners in the new, socially-networked millennium." N. R. Narayanamurthy, Chairman, Infosys, "Gene Weingarten is the best writer in American journalism. He's a master at finding a story that nobody else would have thought to pursue, researching it doggedly, and telling it in such a riveting way that you feel as though you're reading a terrific novel."--Dave Barry, author, humorist, and columnist?, âAt LEGO, we stumbled across the phenomenon of co-creation which is becoming a major innovation practice. The Power of Co-Creation provides many examples and guidance to gain a better appreciation of technique and touch, and a mindset that is crucial for successful co-creation. As we have learned, co-creation is not about just "following rules", but personal engagement is essential. â J rgen Vig Knudstorp, CEO, LEGO, “At LEGO, we stumbled across the phenomenon of co-creation which is becoming a major innovation practice. The Power of Co-Creation provides many examples and guidance to gain a better appreciation of technique and touch, and a mindset that is crucial for successful co-creation. As we have learned, co-creation is not about just "following rules", but personal engagement is essential. ” J rgen Vig Knudstorp, CEO, LEGO, "?The Great Zucchini' is the greatest feature story ever written."--Erik Wemple,The Washington City Paper, âInterconnectedness has changed everything, and for companies that are looking to find new paths to profit, The Power of Co-Creation is a must read. It sets out how the idea of co-creation can be implemented in every sphere, and the magic that comes out in moving from a firm-centric to a people-centric mindset. Successfully implementing âinnovation by everybodyâ works wonders for all stakeholders.â Anand Mahindra, Chairman, Mahindra & Mahindra

Publication Date2010-10-05

Lccn2010-006297

Lc Classification NumberHd53.R35 2010

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The Power of Co-Creation : Build It with Them to Boost Growth, Productivity, and Profits by Venkat Ramaswamy and Francis Gouillart (2010, Hardcover)