Product Information
The Penguin Dictionary of Marketing is the only one-volume dictionary of its kind to offer full sections of international terms, giving it a truly global readership. Covering everything from direct marketing to slogans, political marketing to corporate affairs this is ideal for A-level and undergraduate students and anyone with an interest in this exciting and innovative discipline.Product Identifiers
PublisherPenguin Books LTD
ISBN-139780140515183
eBay Product ID (ePID)92023763
Product Key Features
Number of Pages304 Pages
Publication NameThe Penguin Dictionary of Marketing
LanguageEnglish
SubjectWriting & Reading
Publication Year2009
TypeReference
AuthorPhil Harris
FormatPaperback
Dimensions
Item Height198 mm
Item Weight228 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorPhil Harris