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The Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren't in the industry by John Kay (Paperback, 2016)

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About this product

Product Information

This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system. It explains how the follies of finance have threatened the stability of the world economy, and describes an environment that is complex and sophisticated, but greedy, cynical and self-interested. This book explains how to put your finances in the only hands you can confidently trust - your own. Readers will learn everything they need to be their own investment manager. They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. They will discover the principles of sound investment and the research that supports these principles. Crucially, they will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

Product Identifiers

PublisherProfile Books Ltd

ISBN-139781781256770

eBay Product ID (ePID)228757766

Product Key Features

Number of Pages272 Pages

Publication NameThe Long and the Short of It (International edition): A guide to finance and investment for normally intelligent people who aren't in the industry

LanguageEnglish

SubjectFinance

Publication Year2016

TypeTextbook

AuthorJohn Kay

FormatPaperback