Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
The 'Glocalization' of Mobile Telephony in West and Central Africa: Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry by Max a Smith (Paperback, 2018)
thenilestore (1242301)
99% positive feedback
Price:
AU $79.04
ApproximatelyPHP 2,859.96
+ $22.69 shipping
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Information
This book examines the 'glocalization' - the adaptation of a global telecommunication technology to local particularities - in West and Central Africa. Through case studies in Cameroon and Guinea, the research presented evinces how local agency leads to the appropriation of mobile telephony, and the extent to which telecommunication companies acculturate their marketing strategies to consumer preferences and local realities. The book interrogates the presumptive neutrality of technology and presents evidence of agency superseding supposedly fixed limitations of use for mobile phones. In opposition to the notion of an Africa 'lagging' behind, the book also nuances the development discourse so often associated with the 'leapfrog' and spread of mobile telephony south of the Sahara. Overall, this study highlights ways in which agency leads to modernity being refracted locally in West and Central Africa and reflects on the tension at play between 'globalizers' and 'globalized'.Product Identifiers
PublisherLangaa Rpcid
ISBN-139789956550395
eBay Product ID (ePID)3046422706
Product Key Features
SubjectAnthropology
Publication Year2018
Number of Pages164 Pages
Publication NameThe 'Glocalization' of Mobile Telephony in West and Central Africa: Consumer Appropriation and Corporate Acculturation: A Case Study in Cameroon and Guinea-Conakry
LanguageEnglish
TypeTextbook
AuthorMax a Smith
FormatPaperback
Dimensions
Item Height216 mm
Item Weight195 g
Item Width140 mm
Additional Product Features
Title_AuthorMax a Smith
Be the first to write a review
