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Successful Brand Management in a Week by Julia Hitchens and Paul Hitchens (2012, Trade Paperback)
ThriftBooks (3909453)
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About this product
Product Identifiers
PublisherHodder & Stoughton
ISBN-101444197975
ISBN-139781444197976
eBay Product ID (ePID)201570799
Product Key Features
Number of Pages128 Pages
LanguageEnglish
Publication NameSuccessful Brand Management in a Week
SubjectConsumer Guides, Management
Publication Year2012
TypeNot Available
AuthorJulia Hitchens, Paul Hitchens
Subject AreaRéférence, Business & Economics
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight4.7 Oz
Item Length7.7 in
Item Width5 in
Additional Product Features
Dewey Edition23
IllustratedYes
Dewey Decimal658.827
Intended AudienceTrade
SynopsisThe ability to manage your brand successfully is crucial to anyone who wants to advance their career. Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success! Sunday: Determine your brand focus Monday: Define your brand strategy Tuesday: Express your brand itentity Wednesday: Evolve your brand culture Thursday: Build your employer brand Friday: The importance of design Saturday: Sustaining the brand, The ability to manage your brand successfully is crucial to anyone who wants to advance their career. Written by Paul and Julia Hitchens, leading experts on corporate brand strategies, this book quickly teaches you the insider secrets you need to know to in order to successfully manage your brand. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success Sunday: Determine your brand focus Monday: Define your brand strategy Tuesday: Express your brand itentity Wednesday: Evolve your brand culture Thursday: Build your employer brand Friday: The importance of design Saturday: Sustaining the brand
LC Classification NumberHF5415.1255
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