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Strategic Marketing: Pearson New International Edition by Larry Ring, Kurt Matzler, Todd Mooradian (Paperback, 2013)

The Cotswold Library (775718)

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AU $21.87

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Estimated delivery Mon, 30 Jun - Thu, 31 Jul

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About this product

Product Information

For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.