Product Information
Miller clearly takes a stand. The text emphasizes developing a competitive advantage for the purpose of achieving superior financial performance. This central focus forms an integrating theme demonstrated from the start by the, Architecture of Strategy framework. The nautre of strategic management is changing in such a way that all managers, regardless of organizational level or functional speciality, are becoming move involved in helping formulate and implement strategies for the entire businss. Every Case was selected because it illustrated this concept in practice.Product Identifiers
PublisherMcgraw-Hill Education-Europe
ISBN-139780071154017
eBay Product ID (ePID)95174888
Product Key Features
SubjectManagement, Business
Publication Year1997
Number of Pages1184 Pages
Publication NameStrategic Management
LanguageEnglish
TypeTextbook
AuthorMiller Overrun, Alex Miller, Gregory G. Dess
FormatPaperback
Dimensions
Item Height230 mm
Item Weight1640 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorMiller Overrun, Alex Miller, Gregory G. Dess
Series TitleMcgraw-Hill International Editions Series