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About this product
Product Identifiers
PublisherHeinemann
ISBN-100325001138
ISBN-139780325001135
eBay Product ID (ePID)1075966
Product Key Features
Educational LevelHigh School, Elementary School
Number of Pages160 Pages
Publication NameStage Directions Guide to Getting and Keeping Your Audience
LanguageEnglish
SubjectTheater / General, Theater / Direction & Production, General
Publication Year1999
TypeStudy Guide
Subject AreaPerforming Arts, Education
AuthorNeil Offen, Stephen Peithman
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight8 Oz
Item Length8.9 in
Item Width5.9 in
Additional Product Features
Intended AudienceElementary/High School
LCCN98-55260
Dewey Edition21
Grade FromTwelfth Grade
Dewey Decimal659.2/9792
SynopsisToday, theatre competes with many forms of entertainment for people's leisure time. So how does a theatre attract and maintain the audience it needs? This book tells you how, providing essential information on advertising to motivate ticket-buyers, creating attention-getting mailings, using newsletters, numerous successful marketing and promotion tips, why audiences don't come, and much more.