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Social, Mobile, and Emerging Media Around the World : Communication Case Studies by Joe Cruz (2018, Hardcover)
Rarewaves (644575)
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About this product
Product Identifiers
PublisherLexington Books/Fortress Academic
ISBN-101498573509
ISBN-139781498573504
eBay Product ID (ePID)4038368567
Product Key Features
Number of Pages208 Pages
LanguageEnglish
Publication NameSocial, Mobile, and Emerging Media Around the World : Communication Case Studies
Publication Year2018
SubjectMobile & Wireless Communications, Communication Studies, Web / Social Media, Media Studies, Digital Media / General
TypeTextbook
Subject AreaComputers, Technology & Engineering, Social Science, Language Arts & Disciplines
AuthorJoe Cruz
FormatHardcover
Dimensions
Item Height0.8 in
Item Weight15.6 Oz
Item Length9.4 in
Item Width6.2 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2018-016860
ReviewsDigital technologies are rapidly blurring the lines between local and global contexts, publics, and issues. Social, Mobile, and Emerging Media Around the World is an impressive collection of case studies that illustrate exactly how this is happening in areas as diverse as politics, sports, arts, entertainment, health, and commerce. Each chapter presents a compelling example of how various actors use social and digital media to achieve their goals while also discussing conceptual questions critical for understanding the role of digital communication in today's interconnected world. Each case study concludes with a set of discussion questions, making the volume incredibly classroom-friendly., Laskin has assembled an impressive group of global social media scholars, and their case studies offer insights into current and future uses in a time of dramatic change.
Dewey Edition23
IllustratedYes
Dewey Decimal302.23/1
Table Of Content1. Adoption of Social Media: A Case of Heads of States Alexander V. Laskin, Anna A. Laskin, and Yasha A. Laskin 2. United Nations Environment Is #WildforLife: A Global Social Media Campaign Gets Personal Heather J. Hether 3. Voting with Views: The Role of Facebook Live in Puerto Rico's Gubernatorial Election Joe Cruz 4. Connecting Hearts and Minds: How Social and Emerging Media Sold the Games and Brought a Country Together Kevin Y. Wang 5. Brand Hijacked: Why Campaigns and Hashtags are Taken over by Audiences Vilma L. Luoma-aho, Mia Virolainen, Matias Lievonen, and Gregor Halff 6. Yelp Reviewers Call Fowl for Restaurant's Menu Switcheroo: A Case Study on the Power of Online Reviews Karen Freberg and Amanda J. Weed 7. MOFAD and #Projectfortune: Optimizing Crowdfunding and Social Media for Museums Alane Presswood 8. Ushahidi: An International Crowdsourcing and Crisis Mapping Platform Kathryn E. Anthony 9. Augmenting Baseball: MLB at Bat Use of Augmented Reality Ryan Rogers 10. A Digital Communication Strategy for Global Domination: The Real Madrid Case Ismael Lopez Medel and Francisco Cabezuelo-Lorenzo 11. Exploring Sana: A Global mHealth Initiative Erin E. Gilles and Swateja Nimkar 12. Mobile Communication in the Bateyes of the Dominican Republic John J. Powers 13. Transmedia is "New Sexy": Case Study of the "Sherlock" BBC Series Transmedia Project Evgeniya D. Malenova 14. The Case of Social Media Censorship in Germany: Public Good or Public Bad? Karen C. Theveny and Joshua D. Phillips Index About the Contributors
SynopsisSocial, Mobile, and Emerging Media around the World: Communication Case Studies is an edited collection of cutting edge research on the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world. In recent years, emergent social media have initiated a revolution comparable in impact to the industrial revolution or the invention of the Internet. Today, social media's usage statistics are mind-boggling: almost two billion people are Facebook users, over one billion people communicate via What'sApp, over forty billion pictures are posted on Instagram, and over one million snaps are sent on Snapchat daily. This edited collection analyzes the influence of emerging media technologies on governments, global organizations, non-profits, corporations, museums, restaurants, first responders, sports, medicine, television, and free speech. It studies such new media phenomena as brandjacking, crowd-funding, crowd-mapping, augmented reality, mHealth, and transmedia, focusing specifically on new media platforms like Facebook and Facebook Live, Twitter, Sina Weibo, Yelp, and other mobile apps., This edited collection explores the practical applications of diverse types of emerging media technologies in a variety of industries and in many different regions of the world.
LC Classification NumberHM851
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