Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Setting the Agenda: Mass Media and Public Opinion by Sebastian Valenzuela, Maxwell McCombs (Paperback, 2020)
Rarewaves Outlet (1367007)
98.1% positive feedback
Price:
AU $53.42
ApproximatelyPHP 1,910.42
+ $2.99 shipping
Returns:
No returns, but backed by .
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Information
News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic. In this timely third edition, Maxwell McCombs - a pioneer of agenda-setting research - and Sebastian Valenzuela - a senior scholar of agenda setting in Latin America - have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.Product Identifiers
PublisherPolity Press
ISBN-139781509535804
eBay Product ID (ePID)7046483353
Product Key Features
Number of Pages248 Pages
Publication NameSetting the Agenda: Mass Media and Public Opinion
LanguageEnglish
SubjectEducation
Publication Year2020
TypeStudy Guide
AuthorSebastian Valenzuela, Maxwell Mccombs
FormatPaperback
Dimensions
Item Height231 mm
Item Weight396 g
Item Width163 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorSebastian Valenzuela, Maxwell Mccombs
Be the first to write a review
