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Services Marketing by Valarie A. Zeithaml, Mary Jo Bitner (Paperback, 2000)
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About this product
Product Information
Advanced economies of the world are dominated by services, even manufacturing companies recognize that service provides sustainable competitive advantages. This text focuses on customer expectations in order to help companies develop and deliver a service that the customer will value.Product Identifiers
PublisherMcgraw-Hill Education-Europe
ISBN-139780071169943
eBay Product ID (ePID)94614196
Product Key Features
Publication Year2000
SubjectManagement, Marketing, Business
Number of Pages656 Pages
LanguageEnglish
Publication NameServices Marketing
TypeTextbook
AuthorValarie A. Zeithaml, Mary Jo Bitner
FormatPaperback
Dimensions
Item Height230 mm
Item Weight1320 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorValarie A. Zeithaml, Mary Jo Bitner
Series TitleMcgraw-Hill International Editions Series
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