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Service Quality And Productivity Management by Jochen Wirtz (Paperback, 2017)

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About this product

Product Information

The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and productivity are twin paths in creating value for both customers and organizations. This book describes how to improve service quality and productivity, and discusses how to use key tools (including customer feedback systems) to achieve this. This book is the 12th volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.

Product Identifiers

PublisherWorld Industries Scientific Publishing Co INC International Concepts (USA)

ISBN-139781944659424

eBay Product ID (ePID)20046708206

Product Key Features

SubjectManagement

Publication Year2017

Number of Pages79 Pages

Publication NameService Quality and Productivity Management

LanguageEnglish

TypeTextbook

AuthorJochen Wirtz

SeriesWinning in Service Markets Series

FormatPaperback

Dimensions

Volume12

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorJochen Wirtz