Sales Force Automation: Using the Latest Technology to Make Your Sales Force More Competitive by George W. Colombo (Hardcover, 1993)

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About this product

Product Information

Many firms still aren't taking advantage of sales automation, despite the fact that new technologies can boost sales up to 30 percent. Now this practical, hands-on guide reveals the secrets of the process. Totally jargon-free, it shows how sales pros can use computers to gain more selling time - reduce costs, minimize paperwork (including call reports!), assure service continuity, improve presentations and integrate sales data into corporate information systems. And it suggests training ideas for reps who under-utilize technology. Packed with tips and checklists for selecting and using sales-related hardware and software, Sales Force Automation also highlights automation successes from several companies. Readers will appreciate the inclusion of actual computer output that illustrates several popular software packages.

Product Identifiers

PublisherMcgraw-Hill Education
ISBN-139780070118409
eBay Product ID (ePID)89805182

Product Key Features

Number of Pages224 Pages
LanguageEnglish
Publication NameSales Force Automation: Using the Latest Technology to Make Your Sales Force more Competitive
Publication Year1993
SubjectComputer Science, Marketing
TypeTextbook
AuthorGeorge W. Colombo
FormatHardcover

Dimensions

Item Height229 mm
Item Weight545 g
Item Width157 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorGeorge W. Colombo
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