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Rethinking Competitive Advantage: New Rules for the Digital Age by Ram Charan (Paperback, 2021)

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About this product

Product Information

A revelatory guide to getting ahead in the age of big tech, from the bestselling author of Execution From the million-copy-bestselling author of Execution 'The most influential consultant alive.' Fortune Welcome to the age of big tech. The old rules no longer apply. How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game. Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six unwritten rules that make the digital giants thrive- from how they use digital platforms and create corporate 'ecosystems', to the way they approach team organisation and moneymaking. But these rules are not the preserve of Silicon Valley. Charan shows that they can be applied to any company that wants to be competitive. And with stories of how traditional companies like Disney, Walmart, and BMW have adopted them, he offers a practical toolbox for applying them to your business, starting today. Whether you're a C-suite executive or a fledgling entrepreneur, your company can succeed in the digital age. This book will show you how. 'One of the world's preeminent counselors to CEOs.' Harvard Business Review

Product Identifiers

PublisherCornerstone

ISBN-139781847943477

eBay Product ID (ePID)21046362097

Product Key Features

Number of Pages224 Pages

Publication NameRethinking Competitive Advantage: New Rules for the Digital Age

LanguageEnglish

SubjectFinance, Business

Publication Year2021

TypeTextbook

Subject AreaOrganizational Sociology

AuthorRam Charan

FormatPaperback

Dimensions

Item Height234 mm

Item Weight278 g

Item Width153 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorRam Charan