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Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal, Judy Strauss (Paperback, 2008)
World of Books Ltd (10274543)
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About this product
Product Information
The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer.Product Identifiers
PublisherJohn Wiley & Sons AND Sons LTD, John Wiley & Sons LTD
ISBN-100470190825
ISBN-139780470190821
eBay Product ID (ePID)87244248
Product Key Features
SubjectBusiness, Economy & Industry
LanguageEnglish
TypeTextbook
AuthorAndy Beal, Judy Strauss
Subject AreaManagement & Business: General
FormatPaperback
Dimensions
Height235mm
Width188mm
Weight620g
Additional Product Features
Date of Publication29/02/2008
Pagination378
Place of PublicationChichester
Spine22mm
Country of PublicationUnited Kingdom
Author BiographyAndy Beal is a consultant and one of the world's most respected experts in online reputation monitoring and management. He has worked with Motorola, Lowe's, Quicken Loans, NBC, GlaxoSmithKline, and SAS. Founder of the award-winning Marketing Pilgrim blog (marketingpilgrim.com), Beal has been featured in Dow Jones , Washington Post , and BusinessWeek . He is a frequent speaker at such trade shows as Search Engine Strategies and Direct Marketing Association, has published more than three dozen articles, and has been featured in The Wall Street Journal , Washington Post , and BusinessWeek . Dr. Judy Strauss is a consultant, international speaker, former entrepreneur, and previous marketing director of two companies. She is an award-winning author of 11 books and numerous scholarly articles on internet marketing topics. She coauthored E-Marketing , the first textbook on internet marketing. She currently teaches e-marketing, communication, and strategy topics to MBA and undergraduate students at the University of Nevada, Reno. She has won numerous awards for teaching, writing, and entrepreneurial activities.
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