Product Information
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps There are huge profits to be made in selling Android apps But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. "You need to market your app effectively. "Don t know much about marketing? Don t worry: This book gives you all the step-by-step help you ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who ll actually buy your app. Packed with examples, this book makes Android apps marketing easy You ll learn how to Identify your app s unique value, target audience, and total message Understand the Android Market s dynamics Cut through clutter and get your app into the top selling categories Set the right price for your app and effectively sell its value Get reviewers to recommend your apps Write effective press releases Time your marketing and publicity for maximum effectiveness Blog about your app and get the attention of influential bloggers Use Facebook, Twitter, YouTube, and other social media to generate buzz Use promotions and cross-marketing just like professional marketers do Measure and improve your results with Android Analytics Generate a loyal audience that will buy your next app, too Earn steady revenue, build a brand, and make a real business out of app development "Product Identifiers
PublisherPearson Education
ISBN-100789746336
ISBN-139780789746337
eBay Product ID (ePID)92424729
Product Key Features
Number of Pages304 Pages
Publication NameAndroid Apps Marketing : Secrets to Selling Your Android App
LanguageEnglish
SubjectProgramming / Mobile Devices, General, Digital Media / General, Sales & Selling / General
Publication Year2010
TypeTextbook
AuthorJeffrey Hughes
Subject AreaComputers, Business & Economics
SeriesQue Biz-Tech Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight14.8 Oz
Item Length6.1 in
Item Width8.9 in
Additional Product Features
LCCN2010-030493
Dewey Edition22
Target AudienceTrade
IllustratedYes
Dewey Decimal658.8/72
Lc Classification NumberHf5439.C67h84 2010