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Powering Content : Building a Nonstop Content Marketing Machine by Laura Busche (2017, Trade Paperback)
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About this product
Product Identifiers
PublisherO'reilly Media, Incorporated
ISBN-101491963743
ISBN-139781491963746
eBay Product ID (ePID)235534575
Product Key Features
Number of Pages306 Pages
Publication NamePowering Content : Building a Nonstop Content Marketing Machine
LanguageEnglish
Publication Year2017
SubjectMarketing / General, Business Communication / Meetings & Presentations, E-Commerce / Internet Marketing, Advertising & Promotion
TypeTextbook
Subject AreaBusiness & Economics
AuthorLaura Busche
FormatTrade Paperback
Dimensions
Item Height0.9 in
Item Weight15.9 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2017-448669
Dewey Edition23
IllustratedYes
Dewey Decimal658.8/72028546
SynopsisYour new product is ready to launch and you're itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You'll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design--all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand's core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
LC Classification NumberHF5415.127
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