Product Information
This text explains how crisis management can prevent or reduce the threats of a crisis, providing guidelines for how best to act and react in an emergency situation. Drawing on firsthand experience in crisis management, Coombs provides detailed explanations about preparing for crises, detecting crisis, and preventing crisis. Each aspect of the crisis is discussed from pre-crisis stage to evaluation of crisis management efforts and post-crisis actions--with the ultimate goal of saving lives, reputations, and financial resources. A truly integrative and comprehensive text, Ongoing Crisis Communication is a crucial resource for students, professors, and practitioners interested in planning, practicing, or researching crisis management. Key Features include: - New and updated crises examples and case studies throughout - Expanded and integrated coverage on the growing importance of the online environment to crisis communication and management - Stronger discussion of crisis exercises, including why these activities need to be done - New Case Study Appendix - Discussion questions at the end of each chapter provide points for instructors of discuss with students.Product Identifiers
PublisherSage Publications Inc
ISBN-139781412949927
eBay Product ID (ePID)96254979
Product Key Features
Number of Pages224 Pages
Publication NameOngoing Crisis Communication: Planning, Managing, and Responding
LanguageEnglish
SubjectManagement, Marketing
Publication Year2007
TypeTextbook
AuthorTimothy Coombs
FormatPaperback
Dimensions
Item Height228 mm
Item Weight310 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorTimothy Coombs