Mother of Invention: How Good Ideas Get Ignored in an Economy Built for Men by Katrine Marcal (Paperback, 2021)

The Cotswold Library (770668)
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About this product

Product Information

'I am absurdly excited for this book' Caroline Criado Perez Why did it take us 5,000 years to attach wheels to a suitcase? How did bras take us to the moon? And what would the world be like if we listened to women? Bestselling author Katrine Marcal reveals the shocking ways our deeply ingrained ideas about gender continue to hold us back. Every day, extraordinary inventions and innovative ideas are side-lined in a world that remains subservient to men But it doesn't have to be this way. From the beginning of time, women have been pivotal to our society, offering ingenious solutions to some of our most vexing problems. More recently, it is women who have transformed the way we shop online, revolutionised the lives of disabled people and put the climate crisis at the top of the agenda. Despite these successes, we still fail to find and fund the game-changing ideas that could alter the future of our planet, giving just 3% of venture capital to female founders. Instead, ingrained ideas about men and women continue to shape our economic decisions; favouring men and leading us to the same tired set of solutions. For too long we have underestimated the consequences of sexism in our economy, and the way it holds all of us - women and men - back. Katrine Marcal's blistering critique sets the record straight and shows how, in a time of crisis, the ingenuity and intelligence of women is that very thing that can save us.

Product Identifiers

PublisherHarperCollins
ISBN-139780008430788
eBay Product ID (ePID)27049038658

Product Key Features

Number of Pages304 Pages
LanguageEnglish
Publication NameMother of Invention: How Good Ideas Get Ignored in an Economy Built for Men
Publication Year2021
SubjectGovernment, Evolution, Business
TypeTextbook
AuthorKatrine Marcal
Subject AreaSocial Work, Human Biology
FormatPaperback

Dimensions

Item Height234 mm
Item Weight390 g
Item Width153 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorKatrine Marcal
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