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More Words That Sell by Richard Bayan (Paperback, 2003)

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About this product

Product Information

A reference for anyone who would like access to key words that make a difference in selling. Like its predecessor, Words That Sell , it is arranged by category, and consists mainly of lists of descriptive words and phrases, plus checklists, quick-reference tips and other features. It also includes special-purpose lists that fall outside of the scope of the first book. These include: power words (for heightening impact); action verbs; positive personal qualities (for selling oneself); negative qualities (for putting down the competition); fine distinctions (closely-related words and their connotations); cliches (to avoid); product colours (appealing alternatives to red, white, blue, yellow and so on); sounds; flavours; smells; textures; and general advertising words that reflect trends in popular culture. The author also covers words and phrases used in niche advertising such as: financial and insurance; subscription/publishing; consumer products; business-to-business; self-improvement; small business services; corporate image; fundraising; technology; youth market; senior market; and collectibles. The impact of Internet advertising is acknowledged with lists of email grabbers , a brief text section on Internet advertising does and don'ts, capsule profiles of Internet advertising media options, a special mini-primer on tailoring one's writing to the Internet, and a list of Internet advertising key words for quick reference.

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-139780071418539

eBay Product ID (ePID)96261770

Product Key Features

Number of Pages176 Pages

LanguageEnglish

Publication NameMore Words That Sell

Publication Year2003

SubjectWriting & Reading, Education, Advertising

TypeThesaurus

AuthorRichard Bayan

FormatPaperback

Dimensions

Item Height234 mm

Item Weight327 g

Item Width185 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorRichard Bayan