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Marketing Management: International Edition by Ravi Dhar, Russ Winer (Paperback, 2010)

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About this product

Product Information

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Product Identifiers

PublisherPearson Education (Us)

ISBN-100130387924

ISBN-139780130387929

eBay Product ID (ePID)106659490

Product Key Features

Number of Pages528 Pages

Publication NameMarketing Management: International Edition

LanguageEnglish

SubjectManagement, Business, Accounting & Vocational: Textbooks & Study Guides

Publication Year2010

TypeTextbook

AuthorRavi Dhar, Russ Winer

FormatPaperback

Dimensions

Item Height277 mm

Item Weight974 g

Item Width217 mm

Additional Product Features

Country/Region of ManufactureUnited States

Place of PublicationUpper Saddle River

Title_AuthorRuss Winer, Ravi Dhar

Content NoteCol. Illustrations