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Manipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews by Daniel Lemin (Paperback, 2015)
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About this product
Product Information
Manipurated is a manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. Manipurated uniquely combines an expose of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In today s hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, cafe, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. Manipurated gives business owners an insider s view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their business s online reputation. Both a warning and a call to action, Manipurated is a must-read for all small business owners who depend on online reviews.Product Identifiers
PublisherLinden Publishing Co Inc
ISBN-139781610352628
eBay Product ID (ePID)220822637
Product Key Features
SubjectMarketing, Business
Publication Year2015
Number of Pages151 Pages
Publication NameManipurated: How Business Owners Can Fight Fraudulent Online Ratings and Reviews
LanguageEnglish
TypeTextbook
AuthorDaniel Lemin
FormatPaperback
Dimensions
Item Height229 mm
Item Width152 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorDaniel Lemin
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