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Managerial Economics: Markets and the Firm, International Edition by William Boyes (Mixed Media, 2010)

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Product Information

Boyes introduces readers to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. In addition to traditional principles of price theory, MANAGERIAL ECONOMICS, 2e, International Edition examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics. MANAGERIAL ECONOMICS, 2e, International Edition departs from convention to illustrate the role of economic intuition in making sound business decisions. While other texts focus on quantitative analysis, this book enphasizes logic and conceptual modeling -- reinforced by real-life examples -- to highlight the pivotal link between economics and key business concerns such as costs, prices, markets, and personnel. Readers learn to weigh the strategic costs and benefits of each business choice, instead of relying on popular quick-fix solutions. Ideal for MBA programs and less quantitative courses, MANAGERIAL ECONOMICS, 2e, International Edition demonstrates the power of economic insight on business decision making.

Product Identifiers

PublisherCengage Learning, INC International Concepts

ISBN-139781111533762

eBay Product ID (ePID)97635948

Product Key Features

Number of Pages448 Pages

Publication NameManagerial Economics: Markets and the Firm, International Edition

LanguageEnglish

SubjectManagement

Publication Year2010

TypeTextbook

AuthorWilliam Boyes

FormatMixed Media

Dimensions

Item Height254 mm

Item Weight764 g

Item Width205 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorWilliam Boyes