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For introductory, undergraduate Managerial Accounting courses. Rock-solid decision-making through strong coverage and effective practice Students interact with businesses every day-where they work, where they shop, even where they blog. At the core of these businesses are rock-solid managerial accounting fundamentals that students don't always see. Authors Wendy Tietz, Karen Braun, and Walter Harrison show the connection between accounting concepts and the businesses students interact with in their new text, Managerial Accounting. By presenting the accounting decisions made in companies like Target and J. Crew, this text's precise coverage of the core concepts-combined with the unlimited practice in MyAccountingLab, the text's market-leading online homework and tutorial program-gets students engaged in the learning process. With Managerial Accounting and MyAccountingLab, students will have more I Get It! moments and leave the course with a rock-solid understanding of managerial accounting. For this edition, Wendy Tietz, of Kent State University, contributed as coauthor. Dr. Tietz is an award-winning and experienced accounting and technology educator. Together, the authors refined their philosophy for the end-of-chapter and supplementary material for the second edition. MyAccountingLab New Design is now available for this title! MyAccountingLab New Design offers: One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses. A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization. New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work. Email: Instructors can send emails to their entire class, to individual students or to instructors who has access to their course. Discussion Board: The discussion board provides students with a space to respond and react to the discussions you create. These posts can also be separated out into specific topics where students can share their opinions/answers and respond to their fellow classmates' posts. Chat/ ClassLive: ClassLive is an interactive chat tool that allows instructors and students to communicate in real time. ClassLive can be used with a group of students or one-on-one to share images or PowerPoint presentations, draw or write objects on a whiteboard, or send and received graphed or plotted equations. ClassLive also has additional classroom management tools, including polling and hand-raising. Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.