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Lights! Camera! Advertising! by etc., Al Satterwhite, Joy Satterwhite (Paperback, 1992)

The_Book_Fountain (183563)

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About this product

Product Information

Advertising photography is a competitive world that involves high financial and creative stakes for those involved. This book goes behind the scenes of big production shooting and reveals the detailed planning and execution of ten famous campaigns. Here the authors explain the special techniques for shooting cars on location, how to take a campaign on the road, how to co-ordinate a complicated shoot, how to build a shoot, how to construct a miniature set, how to produce in foreign countries, and how to shoot your own campaign for self-promotion and stock sales. The clients covered in this book include Amercian Express, Sony, Saab, Johnson Outboard Motors, and Tuborg Beer.

Product Identifiers

PublisherWatson-Guptill Publications

ISBN-139780817442071

eBay Product ID (ePID)96110583

Product Key Features

Publication Year1992

SubjectAdvertising

Number of Pages144 Pages

LanguageEnglish

Publication NameLights! Camera! Advertising!

TypeTextbook

AuthorEtc., Al Satterwhite, Joy Satterwhite

FormatPaperback

Dimensions

Item Height270 mm

Item Width255 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorEtc., Al Satterwhite, Joy Satterwhite