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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael A. Belch, George E. Belch (Paperback, 1999)
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About this product
Product Identifiers
PublisherMcgraw-Hill Education-Europe
ISBN-139780071160889
eBay Product ID (ePID)95392403
Product Key Features
Publication Year1999
SubjectAdvertising
LanguageEnglish
Publication NameIntroduction to Advertising and Promotion: an Integrated Marketing Communications Perspective
TypeTextbook
AuthorMichael A. Belch, George E. Belch
FormatPaperback
Dimensions
Item Height230 mm
Item Weight1700 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorMichael A. Belch, George E. Belch
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