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Intertext Ser.: Language of Advertising : Written Texts by Angela Goddard (2002, Uk-B Format Paperback)
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About this product
Product Identifiers
PublisherTaylor & Francis Group
ISBN-100415278031
ISBN-139780415278034
eBay Product ID (ePID)2295008
Product Key Features
Educational LevelHigh School, Elementary School
Number of Pages144 Pages
Publication NameLanguage of Advertising : Written Texts
LanguageEnglish
SubjectLinguistics / Semantics, General, Advertising & Promotion, Linguistics / General
Publication Year2002
TypeStudy Guide
AuthorAngela Goddard
Subject AreaLanguage Arts & Disciplines, Business & Economics
SeriesIntertext Ser.
FormatUk-B Format Paperback
Dimensions
Item Height0.4 in
Item Weight9.5 Oz
Item Length9.6 in
Item Width6.9 in
Additional Product Features
Edition Number2
Intended AudienceElementary/High School
Dewey Edition23
TitleLeadingThe
IllustratedYes
Dewey Decimal659.1014
Table Of ContentIntroduction Unit one: What is an advertisement? Unit two: Attention-seeking devices Unit three: Writers, readers and texts Unit four: How does that sound? Stereotyping Unit five: Nautical but nice: intertextuality Unit six: Cultural variations Unit seven: Tricks of the trade Unit eight: Picture me this Unit nine: Language on the move
SynopsisThe Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts, is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts. Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit., Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement., The Intertext series has been specifically designed to meet the needs of contemporary English Language Studies. The core book, Working with Texts , is the foundation text which provides an introduction to language analysis. It is complemented by a range of 'satellite' titles which provide students with hands-on practical experience of textual analysis through special topics. They can be used individually or in conjunction with Working with Texts . Drawing on literary and linguistic theory for analysis of texts, The Language of Advertising covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement. The second edition has been substantially rewritten to incorporate recent developments in the field. Features include: * a range of new advertisements, from Orange to Young Person's Railcard * new material on internet advertising and its influence on paper texts * new material on advertising designed to be seen 'on the move' * new activities to support student-directed study * updated Further Reading sections and a list of URLs for students to visit.
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