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How To Design Survey Studies by Arlene G. Fink (Paperback, 2003)

The Cotswold Library (775691)

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About this product

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The Survey Kit that has helped thousands of researchers and students do better survey research has now been completely updated and revised. In addition to separate volumes on in-person and telephone interviews. The new edition includes sections on: data management; literacy and language issues; qualitative survey research techniques; including focus group interviewing; content analysis; survey ethics; ethical principles to use; characteristics of survey research misconduct; factorial design and conjoint analysis; cultural considerations; translation of interviews into other languages; CAPI interviews; Each of the 10 volumes contain checklists, warnings of things to avoid, examples of what does and doesn't work, and, new to this edition, exercises with answers and a glossary at the end of each volume.