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Guerrilla Marketing: Cutting-edge strategies for the 21st century by Jay Levinson (Paperback, 2007)

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About this product

Product Information

First published in 1983, Jay Levinson's GUERRILLA MARKETING has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. It also launched a veritable Guerrilla Marketing industry, including dozens of future Guerrilla books, CDs and speaker events. In this completely updated and expanded fourth edition of Levinson's first GUERRILLA MARKETING book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, GUERRILLA MARKETING will be the entrepreneur's marketing bible for the twenty-first century.

Product Identifiers

PublisherLittle, Brown Book Group

ISBN-139780749928117

eBay Product ID (ePID)91498707

Product Key Features

Number of Pages384 Pages

LanguageEnglish

Publication NameGuerrilla Marketing: Cutting-Edge Strategies for the 21st Century

Publication Year2007

SubjectManagement, Business

TypeTextbook

AuthorJay Levinson

FormatPaperback

Dimensions

Item Height234 mm

Item Weight460 g

Item Width152 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorJay Levinson