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Explaining Buyer Behavior : Central Concepts and Philosophy of Science Issues by John O'Shaughnessy (1992, Hardcover)
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About this product
Product Identifiers
PublisherOxford University Press, Incorporated
ISBN-100195071085
ISBN-139780195071085
eBay Product ID (ePID)69255
Product Key Features
Number of Pages400 Pages
Publication NameExplaining Buyer Behavior : Central concepts and Philosophy of Science Issues
LanguageEnglish
SubjectConsumer Behavior
Publication Year1992
TypeTextbook
Subject AreaBusiness & Economics
AuthorJohn O'shaughnessy
FormatHardcover
Dimensions
Item Height1.5 in
Item Weight28.6 Oz
Item Length9.6 in
Item Width6.5 in
Additional Product Features
Intended AudienceCollege Audience
LCCN91-022140
Dewey Edition20
Reviews"Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioral sciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book] can do much to close the gap and to serve as a guide for further investigation."--Choice "This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."--Journal of Macromarketing, "This is one of those rare contributions to the marketing literature thatdeserves the attention of all those involved in the profession."--Journal ofMacromarketing, "Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioral sciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book]can do much to close the gap and to serve as a guide for further investigation."--Choice"This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."--Journal of Macromarketing"Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioral sciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book]can do much to close the gap and to serve as a guide for further investigation."--Choice"This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."--Journal of Macromarketing, "Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioral sciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book] can do much to close the gap and to serve as a guide for further investigation."--Choice"This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."--Journal of Macromarketing, "This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."--Journal of Macromarketing, "Serious readers will find viable and useful fundamentals forunderstanding and appraising models and other less-structured explanations ofbuyer behavior....Ideally, all students of marketing, as well as marketingmanagers, should possess thorough grounding in philosophy and the behavioralsciences; however, frequently time constraints restrict our keeping abreast ofdevelopments in those fields as they pertain to marketing. A careful reading of[this book] can do much to close the gap and to serve as a guide for furtherinvestigation."--Choice, "Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioralsciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book] can do much to close the gap and to serve as a guide for further investigation."--Choice, "Serious readers will find viable and useful fundamentals for understanding and appraising models and other less-structured explanations of buyer behavior....Ideally, all students of marketing, as well as marketing managers, should possess thorough grounding in philosophy and the behavioral sciences; however, frequently time constraints restrict our keeping abreast of developments in those fields as they pertain to marketing. A careful reading of [this book] can do much to close the gap and to serve as a guide for further investigation."-- Choice "This is one of those rare contributions to the marketing literature that deserves the attention of all those involved in the profession."-- Journal of Macromarketing
IllustratedYes
Dewey Decimal658.8/342
Table Of Content1. Marketing Management and the Behavioral Sciences2. Explanation3. Causal Explanation4. Causal Temporal Modes of Explanation5. Teleological Explanation: Goal Ascription, Reasons, and the Rationality Principle6. Teleological Explanation: Function Ascription7. Explanatory Systems of Psychology8. Explanatory Systems of Sociology9. Emotion: A Multidisciplinary Approach10. Understanding Consumer Actions Using Social Science Sensitizing Concepts11. Philosophical Controversies Underlying Explanatory Systems and Methodologies12. Research Methodology13. Choosing Explanatory Theory: Recent Controversies in the Philosophy of ScienceDiscussion QuestionsName IndexSubject Index
SynopsisThis volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose, the author discusses the key issues in modern philosophy, psychology, and sociology and their relevance for the student of marketing and buyer behavior. O'Shaughnessy exploits insights from many disciplines as to the many ways to derive understanding of behavioral phenomena, making it accessible not only to academics and students of marketing, but to professionals as well., This is a book applying the philosophy of the social sciences to the study of buyer behaviour. Like Why People Buy, it encompasses ideas from other disciplines such as philosophy and psychology.
LC Classification NumberHF5415.32.O74 1992
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