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Electronic Markets : Benefits, Costs and Risks by Craig Standing (2009, Hardcover)
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About this product
Product Information
This book examinesthe developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets."Product Identifiers
PublisherPalgrave Macmillan The Limited
ISBN-100230229220
ISBN-139780230229228
eBay Product ID (ePID)77541439
Product Key Features
Number of PagesXi, 214 Pages
Publication NameElectronic Markets : Benefits, Costs and Risks
LanguageEnglish
SubjectE-Commerce / Internet Marketing, Management, Disease & Health Issues, Enterprise Applications / General, Marketing / Telemarketing
Publication Year2009, 20090000
TypeTextbook
AuthorCraig Standing
Subject AreaComputers, Business & Economics, Social Science
FormatHardcover
Dimensions
Item Height0.7 in
Item Weight14.6 Oz
Item Length8.6 in
Item Width5.7 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN2009-044247
Dewey Edition22
Number of Volumes1 Vol.
IllustratedYes
Dewey Decimal658.8/72
Lc Classification NumberRa418-418.5
Table of ContentOnline Retailing, Electronic Marketplaces and Electronic Collaboration; S.Standing SECTION 1: ONLINE RETAILING Matching E-tailing Strategies to Customers' Behavior: Three Levels of Interaction; B.Florenthal & A.Shoham The Customer Perspective of E-Service Quality: An Empirical Study; S.Swaid & R.Wigand Consumer Value within a Click-and-Mortar Construct; P.McElhone & A.Yacyshyn A Framework of Two Tiers to Enhance Trust in Recommender Systems; A.Noy & Y.Dan-Gur SECTION 2: KNOWLEDGE SHARING AND ELECTRONIC COLLABORATION Barriers to Electronic Clustering; H.Cripps Assessing the Value of Knowledge: A Knowledge Market Perspective; A.Parssian & S.Standing SECTION 3: ELECTRONIC MARKETPLACES AND PORTALS The Relationship Between Electronic Marketplace Strategy and Structure; S.Standing & C.Standing The Use and Perception of E-marketplaces: An Institutional Perspective; S.Standing, I.Sims & C.Standing Designing Community into an E-Marketplace; R.Stockdale The Role of Trust in the Success and Failure of Regional Internet Community Portals in Promoting SME e-Commerce Adoption; D.Gengatharen
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