Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
Driving Digital Strategy : A Guide to Reimagining Your Business by Sunil Gupta (2018, Hardcover)
Rarewaves (643480)
98.2% positive feedback
Price:
US $33.96
ApproximatelyPHP 1,907.91
+ $3.99 shipping
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
About this product
Product Identifiers
PublisherHarvard Business Review Press
ISBN-10163369268X
ISBN-139781633692688
eBay Product ID (ePID)9038456739
Product Key Features
Number of Pages288 Pages
LanguageEnglish
Publication NameDriving Digital Strategy : a Guide to Reimagining Your Business
SubjectLeadership, Internet / General, General, Management, Strategic Planning
Publication Year2018
TypeTextbook
AuthorSunil Gupta
Subject AreaComputers, Technology & Engineering, Business & Economics
FormatHardcover
Dimensions
Item Weight0 Oz
Item Length9.2 in
Item Width6.1 in
Additional Product Features
Intended AudienceTrade
LCCN2018-026327
ReviewsAdvance Praise for Driving Digital Strategy : Hubert Joly, Chairman and CEO, Best Buy-- "Sunil Gupta provides a strong point of view, a powerful framework, and a plethora of compelling examples to help think through how to compete in the digital age. This is a very stimulating and highly relevant read for anyone leading an organization seeking to thrive in this high-beta environment." Ajay Banga, President and CEO, Mastercard-- "Sunil Gupta reminds us that companies need to develop a digital mindset that must be expressed in every facet of their organizations. Driving Digital Strategy is a master class in strategy and actionable insights." Shantanu Narayen, President and CEO, Adobe-- "Navigating digital disruption is a key strategic issue that is front and center in every boardroom and for every executive team. Understanding how to drive a compelling strategy and create the digital DNA to delight customers is an art, and Gupta's book is a must-read guide for any company or executive who wants to make digital a tailwind." R. Martin Chavez, Executive Vice President and Chief Financial Officer, Goldman Sachs-- "Sunil Gupta has thought deeply about transforming businesses through technology, spoken to innovators across industries, and synthesized his findings in a way that's both compelling and understandable. This book provides much to consider for businesses of all stripes in today's digital age." David Kenny, Senior Vice President, IBM Watson and IBM Cloud-- "Sunil Gupta offers sage advice and the experience of moving beyond digital initiatives to a full-on digital business. As machine learning and other technologies continue to evolve, this book is a timely resource for any leader who wants to be relevant in the next decade."
SynopsisDigital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times , formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy , Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides., Digital transformation is no longer news. It is a necessity. Sunil Gupta, head of the digital transformation practice at Harvard Business School, provides a framework for large organizations to think through where and how to begin their transformation. Traditional boundaries of industries no longer define competition; businesses have to deal with partners who are both friends and enemies; competitive advantage does not come from low-cost or product differentiation strategies; how companies create and capture value is dramatically changing. This book shows how to rethink the four fundamental pillars of business to reinvent business for this new world. Business leaders, Gupta argues, need to reexamine four fundamental aspects of their business to thrive in the digital era--their business strategy, their value chain, their customers, and their organization. The book addresses questions that arise as companies navigate through this transition and provides a road map for this transformation. Filled with rich case studies and deep analysis, it shows how established firms can mitigate the threat as well as leverage the opportunities in the digital era.
LC Classification NumberHD30.28.G84 2018
Be the first to write a review
