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Different: Escaping the Competitive Herd by Youngme Moon (Paperback, 2011)

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About this product

Product Information

What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today's world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts-the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even hostile, almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different-to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.

Product Identifiers

PublisherRandom House USA Inc

ISBN-139780307460868

eBay Product ID (ePID)109165434

Product Key Features

Number of Pages288 Pages

Publication NameDifferent: Escaping the Competitive Herd

LanguageEnglish

SubjectManagement, Business

Publication Year2011

TypeTextbook

AuthorYoungme Moon

FormatPaperback

Dimensions

Item Height203 mm

Item Weight210 g

Item Width132 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorYoungme Moon