Product Information
A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.Product Identifiers
PublisherPearson Education (Us)
ISBN-139780132016667
eBay Product ID (ePID)89396173
Product Key Features
Number of Pages670 Pages
Publication NameDesign and Marketing of New Products: International Edition
LanguageEnglish
SubjectManagement
Publication Year1993
TypeTextbook
AuthorJohn R. Hauser, Glen L. Urban
FormatPaperback
Dimensions
Item Height230 mm
Item Weight899 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorGlen L. Urban, John R. Hauser