Design and Marketing Of New Products: International Edition by John R. Hauser, Glen L. Urban (Paperback, 1993)

The Cotswold Library (763341)
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About this product

Product Information

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

Product Identifiers

PublisherPearson Education (Us)
ISBN-139780132016667
eBay Product ID (ePID)89396173

Product Key Features

Number of Pages670 Pages
Publication NameDesign and Marketing of New Products: International Edition
LanguageEnglish
SubjectManagement
Publication Year1993
TypeTextbook
AuthorJohn R. Hauser, Glen L. Urban
FormatPaperback

Dimensions

Item Height230 mm
Item Weight899 g
Item Width153 mm

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorGlen L. Urban, John R. Hauser
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