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Demand Forecasting for Managers by Enno Siemsen, Stephan Kolassa (Paperback, 2016)

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About this product

Product Information

Most decisions and plans in a firm require a forecast. Not matching supply with demand can make or break any business, and that's why forecasting is so invaluable. Forecasting can appear as a frightening topic with many arcane equations to master. For this reason, the authors start out from the very basics and provide a non-technical overview of common forecasting techniques as well as organizational aspects of creating a robust forecasting process. The book also discusses how to measure forecast accuracy to hold people accountable and guide continuous improvement. This book does not require prior knowledge of higher mathematics, statistics, or operations research. It is designed to serve as a first introduction to the non-expert, such as a manager overseeing a forecasting group, or an MBA student who needs to be familiar with the broad outlines of forecasting without specializing in it.

Product Identifiers

PublisherBusiness Expert Press

ISBN-139781606495025

eBay Product ID (ePID)202008662

Product Key Features

Publication Year2016

SubjectManagement

Number of Pages170 Pages

LanguageEnglish

Publication NameDemand Forecasting for Managers

TypeTextbook

AuthorEnno Siemsen, Stephan Kolassa

FormatPaperback

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorStephan Kolassa, Enno Siemsen