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Communications, Media, and Culture Ser.: Consuming Environments : Television and Commercial Culture by Clay Steinman, Mike Budd and Steve Craig (1999, Trade Paperback)
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About this product
Product Identifiers
PublisherRutgers University Press
ISBN-100813525926
ISBN-139780813525921
eBay Product ID (ePID)839999
Product Key Features
Number of Pages248 Pages
LanguageEnglish
Publication NameConsuming Environments : Television and Commercial Culture
Publication Year1999
SubjectMedia Studies, Television / General, Industries / Media & Communications, Advertising & Promotion
TypeTextbook
AuthorClay Steinman, Mike Budd, Steve Craig
Subject AreaPerforming Arts, Social Science, Business & Economics
SeriesCommunications, Media, and Culture Ser.
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight18.1 Oz
Item Length10 in
Item Width7 in
Additional Product Features
Intended AudienceScholarly & Professional
LCCN98-022954
Dewey Edition21
IllustratedYes
Dewey Decimal302.23/45
Table Of ContentForeword Preface and Acknowledgments Chapter One. Television and the Environment: An Introduction Chapter Two. An Overview of Television Economics Chapter Three. Advertisers and Their Audience Chapter Four. Signification, Discourse, and Ideology Chapter Five. Television Realisms Chapter Six. The Flow of Commodities Chapter Seven. From Consumers to Activists Notes Index
SynopsisWhether we love it, hate it, or use it just to pass the time, most adults in the United States are watching more television than ever, up to four hours a day by some estimates. Or devotion to commercial television gives it unprecedented power in our lives. Advertisers and television executives want us to spend as much time as we can in front of our sets, for it is access to our brains that they buy and sell. Yet the most important effect of television may be one that no one intends--accelerated destruction of the natural environment. Consuming Environments explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the U.S. consumes more than twice the grain and ten times the oil of a citizen in Brazil or Indonesia. And people in less industrialized countries suffer while their resources are commandeered to support comfortable lifestyles in richer nations. Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, the authors demonstrate how ads and programs are put together in complex ways to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment., This is an exploration of how much TV people watch, why they watch too much, and what they see. The authors argue that while people may have good reasons for watching television, they seem to be unaware that such habits might be harmful to their environmental health. The book examines how advertising and media companies have shaped the commercial content of most television, tracing industry motives and operations and their increasing concentration in fewer hands., Consuming Environments explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the U.S. consumes more than twice the grain and ten times the oil of a citizen in Brazil or Indonesia. And people in less industrialized countries suffer while their resources are commandeered to support comfortable lifestyles in richer nations. Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, the authors demonstrate how ads and programs are put together in complex ways to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.
LC Classification NumberPN1992
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