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Communication Guide for Investor Relations in an Age of Activism by John Gilfeather, David Michaelson and Marcia W. DiStaso (2017, Trade Paperback)
Rarewaves (643756)
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About this product
Product Identifiers
PublisherBusiness Expert Press
ISBN-101047098970
ISBN-139781047098977
eBay Product ID (ePID)248378797
Product Key Features
Number of Pages152 Pages
Publication NameCommunication Guide for Investor Relations in an Age of Activism
LanguageEnglish
Publication Year2017
SubjectPublic Relations
TypeTextbook
AuthorJohn Gilfeather, David Michaelson, Marcia W. Distaso
Subject AreaBusiness & Economics
FormatTrade Paperback
Dimensions
Item Height0.3 in
Item Weight8 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceScholarly & Professional
TitleLeadingA
IllustratedYes
SynopsisToday's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets- its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling,risk,crisis, events,and analyst relations., Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essentials of communicating with investors, the stock market, governance, reputation, and more. With the rise of activist investors, investor relations officers serve as guardians of one of a company's most important assets-its reputation. This book serves as a guide to understanding the history of investor relations and how it has evolved in the age of activist investors. Included are discussions about managing an investor relations program, assessing reputations and how to measure the impact of investor relations efforts. By the end of the book, you will understand the strategic role of investor relations and how activism impacts corporate storytelling, risk, crisis, events, and analyst relations., Today's competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful.
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