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Channel Management: Marketing 04.07 by Patrick Forsyth (Paperback, 2001)

The_Book_Fountain (184015)

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About this product

Product Information

Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers Includes a glossary of key concepts and a comprehensive resources guide ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book gives you the key concepts behind the subject and the techniques to implement the ideas effectively, together with lessons from benchmark companies and ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making it easy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need to master the latest business thinking and practice quickly.

Product Identifiers

PublisherJohn Wiley and Sons Ltd

ISBN-139781841121956

eBay Product ID (ePID)94708332

Product Key Features

Number of Pages120 Pages

LanguageEnglish

Publication NameChannel Management: Marketing 04.07

Publication Year2001

SubjectManagement, Marketing

TypeTextbook

AuthorPatrick Forsyth

FormatPaperback

Dimensions

Item Height167 mm

Item Weight126 g

Item Width132 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorPatrick Forsyth

Series TitleExpress Exec