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Cambridge Studies in Public Opinion and Political Psychology Ser.: Post-Broadcast Democracy : How Media Choice Increases Inequality in Political Involvement and Polarizes Elections by Markus Prior (2007, Hardcover)
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About this product
Product Identifiers
PublisherCambridge University Press
ISBN-100521858720
ISBN-139780521858724
eBay Product ID (ePID)57012838
Product Key Features
Number of Pages340 Pages
Publication NamePost-Broadcast Democracy : How Media Choice Increases Inequality in Political Involvement and Polarizes Elections
LanguageEnglish
Publication Year2007
SubjectPolitical Process / Media & Internet, American Government / General
TypeTextbook
Subject AreaPolitical Science
AuthorMarkus Prior
SeriesCambridge Studies in Public Opinion and Political Psychology Ser.
FormatHardcover
Dimensions
Item Height1 in
Item Weight20.2 Oz
Item Length9.3 in
Item Width6.3 in
Additional Product Features
Intended AudienceCollege Audience
LCCN2006-025608
Reviews'... a generally convincing and thought provoking explantory account of the political repercussions wrought by changes in the media environment in the last 70 years ... the book is essential reading for political scientists interested in individual political behaviour and the broader implications for democratic competition.' Journal of Politics, "This account of the effects of media environment on politics is important, well argued, and clearly documented. Prior argues that the shift from a low-choice environment of broadcast television dominance to the world of cable and Internet choices has changed the behavior of the electorate. While 'news junkies' can consume more news, fans of entertainment turn increasingly to other options...Prior's analysis of the consequences is both new and noteworthy. He argues that because entertainment fans follow news less frequently now, they will vote less frequently...Prior's 'inequality by choice' argument contrasts with the 'digital divide' argument based on skills and resources...Those interested in media or broader issues of American political behavior will find much to ponder here. Summing Up: Highly recommended." -J. Heyrman, Berea College, Choice, '… a generally convincing and thought provoking explantory account of the political repercussions wrought by changes in the media environment in the last 70 years … the book is essential reading for political scientists interested in individual political behaviour and the broader implications for democratic competition.' Journal of Politics, "[Prior] presents a highly compelling story by building his case carefully and thoroughly using a wide array of data, aggregate and individual, covering many decades and areas ranging from the history of broadcasting to activities of Congressional incumbents. Despite the complexity of the question asked and multiple methods used, the prose is lucid and easy to follow." Journal of Politics, Keiko Ono, Millikin University, "[Markus Prior] presents a highly compelling story by building his case carefully and thoroughly using a wide array of data, aggregate and individual, covering many decades and areas ranging from the history of broadcasting to activities of Congressional incumbents...the prose is lucid and easy to follow." -Keiko Ono, Millikin University, The Journal of Politics
Dewey Edition22
IllustratedYes
Dewey Decimal302.23
Table Of Content1. Introduction; 2. Conditional political learning; Part I. The Participatory Effects of Media Choice: 3. Broadcast television, political knowledge, and turnout; 4. From low choice to high choice: the impact of cable tv and internet on news exposure, political knowledge, and turnout; 5. From low choice to high choice: does greater media choice affect total news consumption and average turnout?; Part II. The Political Effects of Media Choice: 6. Broadcast television, partisanship, and the incumbency advantage; 7. Partisan polarization in the high-choice media environment; 8. Divided by choice: audience fragmentation and political inequality in the post-broadcast media environment.
SynopsisThe media environment is changing. Today in the United States, the average viewer can choose from hundreds of channels, including several twenty-four hour news channels. News is on cell phones, on iPods, and online; it has become a ubiquitous and unavoidable reality in modern society. The purpose of this book is to examine systematically, how these differences in access and form of media affect political behaviour. Using experiments and new survey data, it shows how changes in the media environment reverberate through the political system, affecting news exposure, political learning, turnout, and voting behavior., The impact of television and the Internet on politics in the United States during the last half-century. The 2007 study shows that the degree of choice among different media content affects political learning, turnout, and the polarization of elections., The media environment is changing. Today in the United States, the average viewer can choose from hundreds of channels, including several twenty-four hour news channels. News is on cell phones, on iPods, and online; it has become a ubiquitous and unavoidable reality in modern society. The purpose of this 2007 book is to examine systematically, how these differences in access and form of media affect political behaviour. Using experiments and survey data, it shows how changes in the media environment reverberate through the political system, affecting news exposure, political learning, turnout, and voting behaviour.
LC Classification NumberP95.8 .P756 2007
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