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Cambridge International AS & A Level Business Coursebook with Digital Access (2 Years) by Alastair Farquharson and Peter Stimpson (2021, Trade Paperback / eBook)
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About this product
Product Identifiers
PublisherCambridge University Press
ISBN-101108921221
ISBN-139781108921220
eBay Product ID (ePID)28050089570
Product Key Features
Edition4
Book TitleCambridge International As & a Level Business Coursebook with Digital Access (2 Years)
Number of Pages670 Pages
LanguageEnglish
TopicBusiness & Economics, Commerce
Publication Year2021
FeaturesNew Edition
IllustratorYes
GenreJuvenile Nonfiction, Business & Economics
AuthorAlastair Farquharson, Peter Stimpson
FormatTrade Paperback / eBook
Dimensions
Item Height1.1 in
Item Weight57.1 Oz
Item Length10.8 in
Item Width8.6 in
Additional Product Features
Number of Volumes1 vol.
Table Of ContentContents; Introduction; Introducing command words; Getting started with AS & A Level Business; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix - product and price (AS level); 20. The marketing mix - promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); 37. Preparing for assessment; Glossary; Index; Acknowledgements.
Edition DescriptionNew Edition
SynopsisThis coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include 'Business in Context' and 'Business in Action', which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination., This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. This coursebook with digital accesss helps learners develop an understanding of business, and business related concepts, so they can progress through the Cambridge International syllabus with confidence. New features for the fourth edition include 'Business in Context' and 'Business in Action', which make use of local and global case studies as well as placing students in real-life business scenarios. There is also a preparing for assessment chapter alongside a wide variety of exam-style questions to help students prepare for their examination.
LC Classification NumberHF1008
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